Steve Jobs' 10 Rules for Success 20/06/2016

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Steve Jobs – Ten Rules for Success

Today marks the start of Corecom Consulting’s ‘Leadership and Success Series’ and the first to feature is Steve Jobs. Steve Jobs is considered the “Father of the Digital Revolution,” a “master of innovation,” and a “design perfectionist” and here is his top ten rules for success:

Don’t have a limited life

“Embrace it, change it, improve it. Make your mark upon it, I think that’s very important.”

Have passion

“People say you have to have a lot of passion for what you’re doing and it’s totally true and the reason is because it’s so hard that if you don’t, any rational person would give up.”

“Apple at its core is that we believe that people with a passion can change the world for the better.”

Design for yourself

“We had absolutely no idea what people were going to do with these things once we started out. As a matter of fact, the two people that it was designed for was Woz and me.”

Don’t sell rubbish

“Get rid of the rubbish stuff and focus on the good stuff.”

Build a great team

“When you get a core group of ten great people, it becomes self-policing as to who they let into that group, so I consider the most important job of someone like myself is recruiting.”

“Inscribed inside the casing of every Macintosh, unseen by the consumer, are the signatures of the whole team. This is Apple’s way of affirming that their latest innovation is a product of the individuals who created it, not the corporation.”

 Don’t do it for the money

“Money wasn’t the most important thing, the most important thing was the company, the people, and the products we were making, what we were going to enable people to do with these products, so I didn’t think about it a great deal.”

Be proud of your products

“Our goal is to make the best personal computers in the world and to make products we are proud to sell and would recommend to our family and friends…we just can’t ship junk.”

Build around customers

“You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.”

Marketing is about values

“Those people who are crazy enough to think that they can change the world are the ones that actually do.”

Stay hungry, stay foolish

“I had no idea what I wanted to do with my life and no idea what college was going to do to help me figure it out, and here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I’ve ever made.”

More on this can be found here. If you want to find out about Elon Musk, Bill Gates and Jonathan Sanderson’s ten rules for success then keep your eyes peeled on our blogs over the next week.

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