Corecom’s Marketing Team snaps up Prolific North Champions Award
We are delighted to announce that Corecom’s marketing team have been crowned ‘Best In-House Marketing Team’ at the Prolific North Champions Awards. The award is on the back of the pandemic in which they have remained steadfast focused on growing revenue and driving forward our diversity and inclusion agenda.
Headed by Marketing Director, Sarah Lindley, and Marketing Executive, Kelly Newton, the team were recognised for their outstanding campaign work during the last year in which they have grown significant revenue and delivered highly successful outcomes against the company objective to be a truly responsible and reputable recruitment company.
The team have spearheaded a number of campaigns this year aimed at promoting diversity and inclusion and enhancing employee health and wellbeing. Successes include:
- The launch of a diversity and inclusion educational and awareness campaign in June 2021. Incorporating broadcast interviews with the company’s D&I Ambassadors across social media platforms, Pride Day celebrations and a series of internal training sessions and feedback mechanisms to identify gaps in knowledge, the campaign delivered against financial and value-driven objectives, generating additional revenue whilst also securing business commitment to further investment and training.
- A Women in Technology (WIT) marketing campaign to educate employers on attracting women into the industry. Research was carried out with women to identify barriers to entry with the results being shared with IT sector employers via educational training sessions. This was coupled with workshops on writing inclusive job adverts.
- Establishing key partnerships with Leeds Beckett and Liverpool universities to champion WIT. The initiative sees Corecom mentoring and coaching young women with an interest in entering the sector. The partnerships aim to increase the number of women taking up technology roles and are part of a wider Corecom campaign to build technology skills for women and marginalised groups.
Marketing Director, Sarah Lindley said:
“We are absolutely thrilled with this win. We have such a driven and passionate marketing team. That, coupled with a community focused and ethically driven management team, has enabled us to deliver outstanding and meaningful results. We feel extremely lucky to be working for an organisation that is ahead of the curve across all of these facets and that supports us fully to immerse ourselves in our communities and tackle industry issues head on.”
Marketing Executive, Kelly Newton said:
“I’m so proud of what Sarah and I have achieved as a team, along with the support of everyone at Corecom. It’s great to be in a company that supports your ideas and has so many amazing things to celebrate, especially our charity partnerships and diversity and inclusion initiatives. As the business continues to grow, I’m excited to see what else we can achieve and get involved with.”
Corecom Managing Director, Jonathan Sanderson, added:
“This award is testament to the pivotal role that Sarah and Kelly play in our business. They are a formidable team and really pack a punch with their unwavering focus on driving our diversity and inclusion agenda, alongside growing our revenue year on year. Despite the trials and tribulations thrown at the industry and our business throughout the pandemic, the Marketing Team has never faltered to smash our strategy. They have delivered insightful campaigns that really harness our core values and deliver tangible results that meet our key objective to be a responsible and reputable recruiter that transforms key issues in our own community as well as on a global scale.”
The Prolific North Champions Awards, which are now in their eighth year, recognise the outstanding achievements of individuals, teams and organisations from across the creative and digital sectors operating in the North of England. The winners were announced at a high-profile awards ceremony held at The Point, Lancashire Cricket Club, Manchester.
Jonathan Sanderson was also shortlisted for the Outstanding Contributor of the Year Award in recognition of his commitment to Diversity and Inclusion throughout the pandemic. He moved swiftly when the pandemic hit to adapt the business model, a move that enabled the business to grow into Europe and smash its forecast turnover three-fold. Steering the business to remain focused on its core values and its commitment to diversity and inclusion, he appointed two diversity and inclusion champions and lead the organisation to receive the highest accolade from Investors in People, Platinum status.